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#PROJECTGREEN WITH SHELLY VELLA
May 9, 2016 - May 14, 2016
In association with OLYMPUS and Burt’s Bees.
Shelly Vella, formerly Fashion & Style Director of Cosmopolitan UK and author of The Stylish Stuff has been commissioned by OLYMPUS to create and curate an exhibition launching in May. The concept, #ProjectGreen, marries her love of nature and passion for ethical, eco-committed fashion and beauty, while shining a light on the front-runners of change who she admires for taking a committed stance in the industry such as Singer, Leona Lewis, Wild at Heart Founder, Nikki Tibbles and Celebrity Make Up Artist, Justine Jenkins.
Intimate and personal takes on nature will open the run of images, which will then flow naturally from portraits, to beauty and into a fashion shoot. The images will be shot on the OLYMPUS PEN E-PL7 camera, and as illustrated, in a ‘green’ location, literally placing product in a natural habitat.
Since leaving Cosmopolitan, Shelly’s passion for photography and skills in art direction are finding their natural comfort zone in an area that has been a passion her entire career.
All proceeds from the images shows will be donated to the Wild at Heart Foundation.