On Tuesday 14th May Art Bermondsey Project Space hosted the launch of #ProjectGreen – an exhibition shot by acclaimed art director and fashion editor Shelly Vella on the Olympus PEN E-PL7… aiming to bring visual voice to Shelly’s passion for nature and a greener approach to fashion and beauty, in collaboration with Burts Bees.
The portraits celebrate four individuals Shelly very much admires for their distinct stances and the steps they are making within their very different and specific worlds.
The fashion and beauty story was photographed in Epping Forest in the pouring rain. Styled by Holly Coopey it features sustainable and eco-conscious brands together with vintage product. The aim was to create an atmospheric, romantic homage to nature, using beautiful, ‘kind’ pieces of clothing and jewellery. The make up looks were created by Lisa Valencia using Burt’s Bees lip colour collection.
The nature images were collected over a longer period of time and include pictures from the Ashridge National Trust estate where Shelly rides her horse, Portmeirion in Wales and in Shelly’s own garden.
Shelly says “I’m fascinated with the detail in flowers, the majesty of trees and above all the delicacy and transience in nature. I hope this has been captured and reflected in the images on display.”
Please visit Shelly’s website to see more of her work: www.thestylishstuff.com
Photos by Alice Cox