Project Green Launch Night -All About Red Lips and Wine

On Tuesday 14th May Art Bermondsey Project Space hosted the launch of #ProjectGreen – an exhibition shot by acclaimed art director and fashion editor Shelly Vella on the Olympus PEN E-PL7… aiming to bring visual voice to Shelly’s passion for nature and a greener approach to fashion and beauty, in collaboration with Burts Bees.

The portraits celebrate four individuals Shelly very much admires for their distinct stances and the steps they are making within their very different and specific worlds.

Nikki Tibbles, celebrity florist and founder of Wild at Heart Flowers now dedicates time and money to her co-founded Wild at Heart Foundation. The charity’s mission;“We fund and support animal welfare projects all over the world. In particular, we aim to reduce the world’s 600 million stray dog population. We do this by organising and sponsoring rescue projects, neutering programmes, awareness campaigns and education initiatives.”

Orsola de Castro – sustainable fashion pioneer and crusader, she is the founder and director of Fashion Revolution, a non-profit community company whose mission statement reads;“We believe in fashion – an industry which values people, the environment, creativity and profits in equal measure, and it’s everyone’s responsibility to ensure that this happens.”

Justine Jenkins – celebrity make up artist and cruelty free cosmetics ambassador.“I was happy to give my beauty bag a cruelty-free makeover and now every job I do, I use as many cruelty free products as possible. There are some amazing cosmetics available that haven’t been tested on animals.”

Leona Lewis – globally successful singer and animal rights campaigner.‘I’d choose a global ban on animal testing over my singing career’

The fashion and beauty story was photographed in Epping Forest in the pouring rain. Styled by Holly Coopey it features sustainable and eco-conscious brands together with vintage product. The aim was to create an atmospheric, romantic homage to nature, using beautiful, ‘kind’ pieces of clothing and jewellery. The make up looks were created by Lisa Valencia using Burt’s Bees lip colour collection.

The nature images were collected over a longer period of time and include pictures from the Ashridge National Trust estate where Shelly rides her horse, Portmeirion in Wales and in Shelly’s own garden.

Shelly says “I’m fascinated with the detail in flowers, the majesty of trees and above all the delicacy and transience in nature. I hope this has been captured and reflected in the images on display.”

Please visit Shelly’s website to see more of her work:

Photos by Alice Cox



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